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Longo's Privacy Policy

The Privacy Policy of Longo Brothers Fruit Markets Inc. (“Longo’s”), including its e-commerce business Grocery Gateway, is written to assist you to better understand how we collect, use and store personal information. Since we may use this personal information to improve your service experience with us, we are committed to protecting the privacy of your personal information and the details of your shopping behaviour and preferences.

Please note that by accessing the or websites and associated services (the “Services”), you are agreeing to and are bound by the terms of this Privacy Policy and the Longo’s Terms of Use. This policy is a binding agreement between Longo’s and you as the user of the Services.

As technology and privacy laws evolve, we reserve the right to occasionally update this policy and will advise users of such an update. Your continued use of the Services after such notice is given constitutes acceptance of the updated policy.

Your personal information will remain confidential and will not knowingly be disclosed to or made available to anyone outside of our organization except as set out in this Privacy Policy. Within our organization, only those people that require access to your personal information for the purposes described below will have access to that information.


Collection of Information

Longo’s will collect only such personal information from you as may be required to permit us to fulfill the purposes set out below. Such information may include your name, address, e-mail address, telephone number(s), age, gender, personal interests and shopping or product preferences. We may collect this information to authenticate your identity, to improve your shopping experience, to understand your preferences for the types of products and services that we offer, to administer our promotions, special offers and other programs (including our "Thank You Rewards" affinity program), to communicate with you and/or to process payment for our products and services.

We may collect additional personal information from you from time to time. By providing such personal information to us, by using the Services and/or by participating in any programs that we may offer from time to time, you consent to our use of personal information disclosed by you for the purposes identified above.

We may also log identifiable information including IP address, profile information, aggregate user data, and browser type, from users and visitors to the or websites. This data is used to manage the website, track usage and improve the website services. This identifiable information may also be shared with third parties to provide more relevant services and notices to users. User IP addresses may be recorded for security and monitoring purposes.

We may also use your e-mail address to send updates, a newsletter or news regarding our products or services. We will provide you with the option to choose not to receive e-mails of this type, while still receiving e-mails relevant to your specific order(s).

We are committed to honest and open communication and will make your personal information available to you upon request.



Longo’s does not intend to collect any personal information from children under the age of sixteen. If a parent or guardian of a child who has provided us with such personal information wishes to have such information deleted from our records, he or she should contact us at the e-mail address listed at the bottom of this Privacy Policy. We will then take all necessary measures to delete the child's personal information from our files.


Use of Cookies

Cookies are small amounts of data that may include a unique identifier. These are sent to your browser from a website and stored on your device. Each device that accesses our Services is assigned a different cookie by us. Specifically, Longo’s may use cookies to store visitors' preferences and to record session information, to ensure that visitors are not repeatedly offered the same page content and to customize newsletter, promotional, and Web page content based on browser type and user information. You may be able to configure your browser to accept or reject all or some cookies, or notify you when a cookie is set -- each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences -- however, you may be required to enable cookies from us in order to use most functions on the or websites.



Any personal information that we do collect is for internal purposes only. We do not sell or share your personal information with any external organization except to authorized electronic commerce service providers to process online payment, and to authorized call centers who will provide service to you in connection with our services and programs. You will be subject to the privacy policies of such service providers; however, we will strive to ensure that such policies offer a level of privacy protection of your personal information that is comparable to this policy.


Disclosure of Personal Information

Notwithstanding the above, Longo’s may disclose personal information to a third party if such disclosure is necessary: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by us, whether or not a response is required by applicable law(s); (2) to enforce the Terms of Use of any program (including the "Thank You Rewards" program) or to protect our rights; or (3) to protect the safety of members of the public and users of the or websites. We reserve the right to disclose personal information to any prospective successor in interest that is in good faith contemplating the acquisition of our business or substantially all of our assets. We further reserve the right to transfer all such personal information to such prospective successor in interest in the event of a sale, amalgamation, continuance or other transfer or conveyance of our business or substantially all of our assets.


Retention and Safeguarding Your Personal Information

Longo’s will retain your personal information for as long as it is required to fulfill our obligations to you as our customer. We will take all necessary and reasonable measures to safeguard that information from any unauthorized access. We use industry-standard encryption technology and advanced firewall systems to deter unwanted intruders.

As even the most sophisticated systems can be vulnerable, our policy is to delete information on our system that would benefit anyone other than you and us. As such, no credit card information is stored in any of our databases, thereby eliminating the possibility of improper or unauthorized access to your credit card information from our databases. Hard copies of your personal information are stored in a secure area at our offices and are only made available to authorized personnel.


Who is Accountable to Ensure that Information is Kept Confidential?

While our entire company is committed to respecting and safeguarding your personal privacy, Longo’s Privacy Officer is specifically responsible for ensuring that your personal information remains confidential.


Access to your Personal Information held by Longo’s

We are committed to keeping you informed and to ensuring the accuracy of your personal information. At your request, we will provide you with details of all of your personal information in our possession, what it is being used for, and to whom it has been disclosed. In some limited cases, we may be unable to access or provide some specific information. We will provide you with a reasonable rationale for any inability to release information.

You may send us a written request requiring that your personal information be deleted from our databases, or you may request that your personal information be updated or corrected to rectify any inaccuracies.

Ultimately, if you are dissatisfied with our Privacy Policy or the Services in general, you may discontinue use of the Services at any time and request that we delete your personal information from our systems.


Contacting Us

Should you have any questions or complaints about Longo’s Privacy Policy or privacy practices, or should you wish to amend, delete or update your personal information, please contact us at, or at the following address: Longo's, 8800 Huntington Road, Vaughan ON L4H 3M6, Canada. All written requests will be reviewed by our Privacy Officer and will be responded to within a reasonable time frame.